Lead Generation Strategies That Work

Danita Doleman

January 25, 2023


If you are interested in marketing your business, there are several lead generation strategies to find leads. These include search engine optimization (SEO), social media advertising, PPC advertising, content marketing, expos, and trade shows. You should be able to find an advertising strategy that works for you.

Content marketing

Content marketing is an excellent way to generate leads. It creates a personalized experience for your audience. As a result, you can make three times more information than you would with traditional marketing.

To get started, you’ll need to understand your target market. You can use buyer personas to help you create content that targets the needs of your ideal prospects. In addition, you’ll want to optimize your content for conversion.

There are many different ways to do this. The main goal is to get the reader hooked. This can be done with infographics, case studies, or videos. For lead generation, the best strategy is to make your content SEO-friendly. That’s not to say that your content has to be boring, but it’s essential to make it easy for potential customers to find it.

Social selling

Social selling for lead generation is a strategy that relies on engaging with and understanding your target audience. It is a sales process that can be applied to any industry. However, it requires a mutually beneficial purpose.

Creating content tailored to your target buyers is essential to social selling. This includes providing helpful tips and information. The content should be aimed at the personas you’re targeting and delivered via their preferred channel.

LinkedIn’s in-mail product, which drops content to potential customers, is a great way to boost lead generation. LinkedIn also has an ad format that pushes qualified leads through the customer journey. You can optimize your social selling efforts by monitoring your competitors’ activity. You can build a dashboard that will show you how they’re using various social media platforms.

PPC advertising

PPC advertising is a great way to target your customers. However, it can be expensive. So how is your campaign generating quality leads? If your campaigns are not generating enough leads, you may need to reevaluate your landing pages. These are the pages where your potential clients arrive after clicking on your PPC ads.

You need to collect data to prove that your PPC advertising campaign is generating leads. You can do this by tracking leads through the entire customer journey. This includes all stages of a person’s visit to your site, such as an ad click, an ad click, and then a conversion. By gathering this data, you can see how effective your campaigns are.


SEO is a lead generation strategy that uses various tools and techniques to drive targeted traffic to a website. When used correctly, it can improve a brand’s overall visibility, drive organic traffic to the site, and convert leads. However, it can be challenging to maintain over time.

Before you begin optimizing your website, you must know your audience. There are two main types of prospects: bottom-of-funnel and middle-of-funnel. Middle-of-funnel prospects are generally qualified, while the bottom-of-funnel comprises those who still need to be committed to buying a product.

You can also use retargeting campaigns to keep your products and services top-of-mind for your leads. These are typically run through Facebook, LinkedIn, and Google Ads. In addition to increasing your brand’s exposure, retargeting helps build relationships with your prospects. Retargeting ads often use the same landing pages as your other PPC ads.

Expos and trade shows

Trade shows are a great way to generate leads. The average trade show booth generates about 20 leads per day. However, it’s different than the most important number of leads. Instead, the follow-up process you put into place will make or break your trade show.

You can use many lead generation tactics, from collecting business cards to holding contests. The right technology can make the process much easier. Some tools are designed to scan attendee badges and fill out forms automatically.

Aside from technology, a well-designed and executed marketing campaign can help you generate a good ROI from your trade show. Your staff should have a strategy that is well-thought-out and comprehensive. They should be able to explain to the attendees why they should give their contact information to you.